Caribbean Journal of Philosophy, Vol 5, No 1 (2013)

Aesthetics of Indigenous Faith Tourism in Nigeria

Elo IBAGARE, Bifatife Olufemi ADESEYE



Religious Tourism (also known as faith tourism) is an area of development in Nigeria that is fast growing. However, this growth is confined mainly to Christian religious activities. Indigenous faith tourism has been largely unexplored and unexploited. Most times indigenous faith activities are regarded only in entertainment terms, deriving their value only from the leisure perspective. It is in the light of the foregoing that this paper examines the area as a means of national development.

The paper makes a case for the development of a robust aesthetics for the sector with focus on the role of the mass media in this regard. It is contended that the mass media have not done much to foster indigenous faith tourism development, owing to some challenges. The paper then concludes by offering ways of tackling these challenges, for better media performance and appreciation of the arts involved in indigenous faith tourism.

Key words: Tourism, Indigenous faith, Mass Media

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